PILAU

 

The PILAU program had been in place for two years when the leaders of the program turned to the team at WDM to help take things up a notch. They wanted to get more help to more people.

After completing the unique WDM branding process a new look emerged for this important program and things have never looked better. As part of the branding process key participants were identified and brought into the filming studio at WDM on Hitlon Head Island and a new Pilau video was born.

When combined with the striking brand identity created by the WDM creative team the Pilau program now engages African American men like never before. The brand simply tells the story, the dedicated team of caring and engaged leaders at Pilau inspire men daily to go further than they ever thought possible. And that is an inspiration worth talking about.