Hampton Lake

Hampton Lake, one of the southeast’s most successful residential developments, reached out to WDM for help with their frazzled brand image.  Hampton Lake’s marketing had fallen to the wayside and they were in desperate need of a total brand refresh.

We began by gathering all past marketing initiatives...and tossing it all out. The next, and most important step, was to solidify Hampton Lake’s brand identity. Once we nailed the brand, we designed a new look for their website and marketing materials and created a cohesive front across all communications: HL’s sales, marketing and public relations have all found a happy - and prosperous - home under one roof. 

World Design Marketing has since maintained a lasting relationship with HL: updating weekly ads, marketing events and performing daily website management. We hope to be prevalent in their operations for many years to come!

WDM was hired, so to speak, to get all the Hampton Lake advertising ducks back in a row. And we dove right in, creating a unified umbrella brand image that could be used and utilized in all Hampton Lake sales materials. The new Hampton Lake look leverages the best of  the best about the original brand, boldly amplifying the elements that were already working. The colors have been unified and updated. The look (design) has been refreshed and the language (copy) updated. The result is a swimmingly successful creative re-execution of an already successful brand.