Green Planet Farms

Green Planet Farms, developer of a proprietary process to extract soy protein using only water, came to WDM when their business model just wasn’t producing results. Originally named Specialty Protein Producers, GPF participated in our intensive branding process - this time a three day retreat in the mountains of Colorado. They emerged with not only a new name, but also a finely honed brand positioning. For GPF, we developed a brand identity that would lead the company boldly into the future. All new marketing media - including brochures made from recycled materials and delivered in burlap sacks and a zen garden tradeshow booth - began to reflect and emphasize the company’s passion for sustainability and environmental responsibility. With the help of WDM, Green Planet Farms was able to focus on their triple bottom line - people, planet and profit.