WDM creates Beaufort Campaign for National Tourism Week 5/7/10

BEAUFORT, SC (May 7, 2010) – World Design Marketing (WDM) has been hired by the Beaufort Regional Chamber of Commerce to design the local campaign for National Tourism Week including print ads, billboards and a micro-site.

National Tourism Week is an annually recognized event celebrated in May. Since its inception, the U.S. travel community has collectively marked the event in a number of creative ways. from staging local rallies and conducting media outreach to securing proclamations and resolutions from local legislative bodies.

“Tourism has a huge impact on our community here in Beaufort and providing a source of data and information for our government officials, community leaders, and the general public will be an ongoing effort of the Chamber of Commerce, Convention and Visitor Bureau. This year’s campaign will be the start of this continuing effort,” says Wayne Johnson, President of WDM.

WDM Rebrands Senior Citizens, Inc. 5/1/10

SAVANNAH, GA (May 1, 2010) – Senior Citizens Inc. hired World Design Marketing (WDM) to develop a new name and brand identity for the organization.

“The new name and identity will better reflect the needs and wants of a new generation of seniors that we will be serving for fifty years to come,” explains Wayne Johnson, President of WDM. “This new generation of seniors has unique characteristics. They show up on motorcycles to play in Nintendo Wii tournaments and join investment clubs.. The next fifty years will be an exciting time for Senior Citizens, Inc and their new name and logo are just the start.”

WDM will be conducting research and making recommendations on a new name for this important organization. A new logo will also be developed. Senior Citizens, Inc. is celebrating 50 years of service to the Savannah senior community.

Agency to Celebrate 1 Year Blog-iversary 8/14/09

HILTON HEAD ISLAND, SC (August 14, 2009)- World Design Marketing (WDM), a fully integrated advertising agency with agency offices in Orlando, Florida, and Hilton Head Island, South Carolina, will celebrate its 1 year “Blog-iversary” on August 15, 2009.

The blog, which is titled “Marketing Minute,” has had 76 entries in the past year. That totals about 1 blog every 4.8 days or 1 blog every 3.4 business days. A wide range of entries have been made, from serious tips on marketing your business to the loss of the Taco Bell Chihuahua.

Several studies indicate that most blogs are abandoned soon after creation (with 60% to 80% abandoned within one month) and that few are regularly updated. WDM plans to continue blogging and take it up a notch, using the latest technologies in the blogosphere. To visit the blog and subscribe to the feed click here.

Agency Awarded Destination Website Contract 7/15/09

HILTON HEAD ISLAND, SC (July 15, 2009)- World Design Marketing (WDM), a fully integrated advertising agency with agency offices in Orlando, Florida, and Hilton Head Island, South Carolina, was recently contracted by the Beaufort Regional Chamber of Commerce to build a comprehensive interactive website. The site will be utilized as a key tool in marketing Beaufort as a destination.

WDM was selected from among 7 finalists that represent the top web companies in the region.

“Great marketing is the external telling of a great internal reality,” explained WDM president Wayne Johnson. “Destination Beaufort has an extraordinary story to tell and this website will bring this story to life while attracting visitors to this beautiful location.”

About an hour south of Charleston and north of Savannah, the Beaufort region offers scenic beauty and a slow pace of life surrounding the history and culture, which increasingly beckon travelers, and some never want to leave. The Beaufort Regional Chamber of Commerce was organized as the Beaufort Board of Trade in 1892 and has been active for more than 100 years. Today's chamber includes more than 900 member businesses representing a broad cross section of the region. The Chamber has been in the tourism business since 1964 when it began operating a visitor center. In 1980, the Greater Beaufort Chamber of Commerce became the designated marketing organization for Beaufort County and the City of Beaufort. Today, the Beaufort Regional Chamber of Commerce Visitor and Convention Bureau serves as the designated tourism marketing organization for the City of Beaufort, the Town of Port Royal and the northern part of Beaufort County.